Balloon Museum is a format created by a curatorial team that designs and realises contemporary art exhibitions featuring works that have air as a distinctive element. It is a journey among off-scale inflatable installations with unexpected shapes in which interaction with the viewer is placed at the center of the experience. Let’s Fly was the first exhibition of the project, which debuted in Rome in December 2021 and after two extensions confirmed its success by hosting more than 350,000 visitors.